Deal Gives Travel Companies More Access To High-Level Consumers In China

Shanghai, China, July 9, 2014 /ChinaNewswire.com/ - Shanghai Boshiyuan Advertising Ltd., a Chinese leader in direct marketing and CRM for the travel and hospitality sector, has acquired a substantial minority equity stake in ChinaExpats.com, which hails itself as "The Social Network for Working, Living & Traveling China" and currently boasts over 100,000 registered users.

The equity stake will allow Boshiyuan to immediately help businesses both inside and outside China capitalize on the opportunities of targeting High Net Worth Individuals; foreign expatriates living in China; frequent business travelers into and out of China; and businesses that cater to these type of individuals. For over 10 years, Boshiyuan has boasted key client relationships with foreign hotel chains like Starwood, IHG, Carlson, Kempinski, Wyndham; Chinese domestic hoteliers like Jinjiang and Shangri-La; and key global airlines like United, Turkish Airlines, Air China, and Air France.

ChinaExpats.com gains not only a capital infusion, but also access to Boshiyuan's Internet licenses in China, an ability to invoice clients in mainland China, and deeper access to more hotel, airline, and travel agency clients to whom Boshiyuan caters. Boshiyuan will provide its guidance and experience to raise ChinaExpats.com's profile among its vast array of clients in both primary and secondary cities around China.

About ChinaExpats.com
Anyone can join ChinaExpats.com for free and then freely post job wanted ads; find apartments in cities like Beijing, Shanghai, Chengdu, Chongqing, Dalian, and Shenzhen; connect with language exchange partners; locate new career opportunities; join interest groups; communicate with travel companions; and grow business links.

With limited access to overseas social media sites like Facebook, Vimeo, Youtube, and Twitter, foreigners living, working, and traveling to China use ChinaExpats.com as their social networking destination and home for building career opportunities, enhancing their personal online brands, and growing their network of like-minded professionals in China. Launched in 2013, ChinaExpats.com already boasts a social networking community of more than 100,000 foreigners and Chinese living and working in China. Joining is free at http://www.ChinaExpats.com.

About Boshiyuan
Shanghai Boshiyuan Advertising Ltd. is a Chinese-owned provider of digital media, direct marketing, and CRM services to the travel and hospitality sector in China. The company was formed in 2004, and runs its own leading travels brand sin China such as ChinaHospitalityNews.com, VIPmimi.com, and 51MICE.com. More information at http://www.boshiyuan.com.

Source: ChinaExpats.com

Website Information: http://www.chinaexpats.com