Maryland, United States (April 20, 2010) /ChinaNewswire.com/ — Vocus, Inc. (NASDAQ:VOCS), a leading provider of on-demand software for public relations, today announced that it has acquired privately-held BDL Media Ltd., a provider of on-demand public relations software and services in China.

BDL Media was founded in 2004 and has quickly become a well respected brand in the Chinese Public Relations landscape. Today BDL Media has over 100 customers representing Chinese companies of all sizes and industries. The company provides public relations software and services including media relations, news monitoring and news distribution. Through its key services ChinaNewswire.com and Xinwengao.com, the company is quickly becoming one of the largest online news release services in China, and via MyRSS.cn, the company is rapidly building one of the most useful Chinese-language digital news monitoring services.

"China is one of the largest and fastest growing economies in the world with a rapidly emerging PR industry that is estimated to be over $1 billion and growing in excess of 30% annually," said Vocus chairman and CEO Rick Rudman. "This acquisition provides a launching pad for Vocus to introduce our full suite of products into this large, growing and untapped market."

BDL Media's customers in China will continue to have access to many of their existing products and services and continue to work with the same dedicated BDL Media employees. In the near future, we expect that BDL Media customers will also have access to the full suite of products currently offered by Vocus globally, including one of the world's largest media databases, online news and social media monitoring and analysis, and news distribution.

"The combination of BDL Media's local market expertise and Vocus' products and global resources are the perfect platform to create a market leader in China," says BDL Media President Paul Doyle. "We're excited to join the Vocus team and introduce the world's best on-demand PR software to this rapidly growing market."

BDL Media operations and staff will remain based in Beijing, Shanghai, and Shenzhen.

Conference Call Information
Vocus will discuss the BDL Media acquisition today, Tuesday, April 20, 2010 on our previously scheduled Q1 2010 earnings call which begins at 4:30 p.m. ET, or 1:30 p.m. PT, today. Investors are invited to listen to a live audio web cast of the conference call on the Investor Relations section of the Company's website at http://onlinepressroom.net/vocus/ir/webcast/. A replay of the webcast will be available approximately one hour after the conclusion of the call and will remain available for 30 calendar days following the conference call. An audio replay of the conference call will also be available approximately two hours after the conclusion of the call. The audio replay will be available until May 4, 2010 at 11:59 p.m. ET and can be accessed by dialing (888) 203-1112 or (719) 457-0820 and entering conference number 4673967.

About Vocus, Inc.
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,400 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit www.vocus.com or call (800) 345-5572.

Forward-Looking Statements
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus' expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, the possibility that we will not achieve GAAP profitability, interruptions or delays in our service or our Web hosting, our new business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest rates.

The MyRSS.cn API gives developers and media monitoring companies two ways to enhance their own technology services:
1) By querying MyRSS.cn's database index, Web 2.0 developers can create customized feeds of the latest Chinese-language Web news and social media monitoring. Developers can use this data to enhance websites by providing related information, or developers can integrate the data streams into their own monitoring applications.

2) China has hundreds of print media monitoring companies, and many of those companies provide their corporate clients with summarized and scanned images of Chinese newspapers, journals, and magazines. Chinese print monitoring companies who want to enhance their revenue potential can work with the API to have MyRSS.cn index the summaries and thumbnail images of the scanned media monitoring. When users query the MyRSS.cn database, they will be directed to the media monitoring companies' own websites where users can purchase one-off products from those companies. MyRSS.cn is also working on a system that will eventually enable media monitoring companies who lack their own purchasing system to sell their print monitoring products via MyRSS.cn. That system is planned to be rolled out in early 2010.

"Unlike Europe or North America, there are no big print media monitoring companies in China. Instead, there are hundreds and hundreds of small regional players who can benefit from using the MyRSS.cn API to sell more of their product. We want to help them expand their reach and generate more revenue," says Danny Levinson, CEO of BDL Media, owner of MyRSS.cn and Xinwengao.com. "At the same time, we have opened our database to Web 2.0 developers who want to integrate our data into their applications."

MyRSS.cn is a service of BDL Media's Xinwengao.com, a leading press release distribution service in China. Xinwengao means "Press Release" in Chinese. Providing clients with greater online visibility in Chinese media, Xinwengao.com offers small and medium-sized businesses in China with a cost-effective means to enhance their online profiles. Xinwengao.com provides an online Media CRM database with over 10,000 Chinese Media Accounts and 12,000 Chinese Media Contacts to aid public relations professionals target their brands in China. Xinwengao.com is also currently finishing up a beta test on its new online media monitoring dashboard application, and that will be released in Q4 2009. For more information, visit www.xinwengao.com or www.bdlmedia.com.

For more details, please contact Maggie Meng at +86-21-62479331 or visit www.myrss.cn

Focusing on Simplified Chinese news and social media outside of Mainland China, MyRSS.cn has added over 4,500 new data points from blogs, newspapers and magazines from Taiwan, Macau, Hong Kong, and Singapore over the past two months. The number will continue to grow as more key media are pinpointed to be added to MyRSS.cn's searchable archive.

MyRSS.cn has also added widget features to assist users in adding news monitoring to their online services. Services like Google.com, Zhuaxia.com, MyYahoo, and Xianguo.com have been enhanced to each search interface on MyRSS.cn to aid marketing professionals wanting to stay on top of the latest news in China. With the click of a button, MyRSS.cn's media monitoring is easily added to those services' widgets.

Using a streamlined interface, MyRSS.cn provides unparalleled access to Chinese marketing and public relations professionals who need the latest information to monitor their reputation, brand, and competitors. With a simple keyword search, users of MyRSS.cn gain immediately usable data that comes from MyRSS.cn's archive of hundreds of thousands of Chinese articles. Once a user conducts a search, that search can easily be added to 3rd party desktop software or Web applications using customized RSS feeds that are continuously updated. MyRSS.cn currently monitors over 120,000 separate Chinese media data points. For more information, visit www.myrss.cn.

MyRSS.cn is a service of BDL Media's Xinwengao.com, a leading press release distribution service in China. Xinwengao.com means "Press Release" in Chinese. Providing clients with greater online visibility in Chinese media, Xinwengao.com offers small and medium-sized businesses in China with a cost-effective means to enhance their online profiles. Xinwengao.com provides an online Media CRM database with over 10,000 Chinese Media Accounts and 12,000 Chinese Media Contacts to aid public relations professionals target their brands in China. Xinwengao.com is also currently finishing up a beta test on its new online media monitoring dashboard application, and that will be released in Q4 2009. For more information, visit www.xinwengao.com or www.bdlmedia.com.

CONTACT INFORMATION

• For more details, please contact Maggie Meng at +86-21-62479331 or visit www.myrss.cn

MICE is a much-used acronym within the corporate travel industry that means "Meetings, Incentive travel, Conventions, and Exhibitions". Most hotels have MICE managers and MICE directors who assist businesses travelers, exhibition companies, and incentive travel junkets with organizing their necessary conference rooms, dining options, and hotel rooms needs.

Updated daily, 51MICE.com is a service of BDL Media Ltd. and delivers a clear Chinese-language destination where corporate travel planners can come to one place to search and compare the best hotel rooms, ballrooms, meeting rooms, and conference facilities. With thousands of MICE locations in over 200 different Chinese cities, 51MICE.com plans to triple the size of its database offerings by summer 2009 to provide even more choice for Internet users. Information is compiled from telephone and email interviews and collated from BDL Media's China-based direct marketing database.

51MICE.com has partnered with China Hospitality News (http://www.chinahospitalitynews.com), China's leading corporate travel and MICE publication, to also deliver daily MICE-related news to users who craze the latest news on travel agency openings, hotel deals, conference room renovations, and destination highlights.

For more information, please visit www.51MICE.com or www.bdlmedia.com.

Targeting the media needs of large companies, but intending to fall within the pricing range of small and medium enterprises, the new SaaS (Software-as-a-Service) product is being tested by select clients. The testing period should last for three months, during which time ChinaNewswire.com and its Chinese-language service Xinwengao.com ("xinwengao" means press release in Chinese) slowly move existing clients to the new service.

With the new software service, press release clients can:
1) Post both Chinese and English language press releases and choose to which category of Chinese journalists will receive the release. The service currently targets 6,400 key journalists in China involved in over 2100 key Chinese media.

2) Pay for the press releases directly using online using payment services.

3) Upload, create and save media lists for ad hoc sending of press releases to journalists around the world. Users can monitor if journalists receive the releases and when they open or click on links within the release.

4) Create "News Alerts" that search for keywords on the Chinese Internet and deliver breaking news in real-time to users.

5) Create customized RSS feeds that fit within the dashboard of the software to inform clients of any type of news they desire. The RSS feeds are also available outside of the software so they can be plugged into any type of RSS reader.

"Companies want a cost-effective and easy-to-use way to both distribute their press releases to online media as well as monitor the impact those releases have across the Internet," says Peter Cheng, chief architect of the new SaaS offering. "Feedback from our clients over the coming months will help us to tweak our product to ensure that we deliver a valuable product that can be used by any public relations or marketing department."

Started in 1999, ChinaNewswire.com and its Chinese sister site Xinwengao.com has grown from simple software that allowed clients to maintain their corporate images online to a full-fledged press release distribution software service that daily syndicates its company press releases to dozens of partner websites and thousands of journalists. BDL Media Ltd, a Hong Kong based direct marketing software and services company, owns ChinaNewswire.com and Xinwengao.com. For more information about ChinaNewswire.com and Xinwengao.com services, please visit www.chinanewswire.com.

"We are happy to announce the opening of the English-language search service for the thousands of Internet media SinoLinx.com monitors each day," says Paul Doyle, chairman of BDL Media Ltd, which owns SinoLinx.com. "The next step in the coming months will be to also open the Chinese-language side of the business to users, for free."

Since launching in 2000, SinoLinx.com has been providing a combination of free news aggregation services to Internet users and premium paid Internet media monitoring services. Daily aggregating thousands of Chinese-language and English-language websites that cover business and culture in China, the service has evolved over the years to also include blog and social media monitoring. last year SinoLinx.com moved to a pure advertising and syndication based model, thereby eliminating the need for clients to pay for the service.

With the opening of the search service, users will be able to search news about China dating back months or years. Currently the service is in beta mode and allows for searches back to May 2007, but in the coming weeks this will expand to include SinoLinx.com's indices back to 2000. By the end of this year, SinoLinx.com will also open its Chinese-language services to the public.

SinoLinx.com's name comes from the combination of "Sino", which means "China", and "Linx", a short form of the term "hyperlinks". More information is available at www.sinolinx.com.