Studies from countries around the world show an increasing reliance on skilled and savvy media-spokespersons. Companies, government agencies and not for profit organizations now recognize that representing themselves before the media takes a lot more than marginal skills. Spokespersons must not only speak and think well on their feet, they must keep pace with the dizzying amount of information from the Internet to global television news.

Singapore (June 4, 2008) /ChinaNewswire.com/ — UNI strategic Mastering Media Relations in the Age of Social Media and Web 2.0 will be held in Amara Hotel, Singapore from 14th August to 15th August 2008. This 2-day workshop with leading media expert emphasizes on the critical elements required for effective communication with the media, by learning techniques and then developing the right strategies.

Media relations are often viewed as a 'soft' part of public relations: not as complex as issues management; not as urgent as crisis management; not as personal as community relations; and not as specialized as financial relations. But since media relations often plays a part in each of these areas of PR (and many others), it is more useful to recast it as providing important access points and communications avenues for the industry as a whole. A strong working relationship with the media translates into smoother practices right across the spectrum of PR activities and functions.

If you talk to the media without advanced preparations and training, you have a death wish. Lives and businesses are destroyed daily by the media, but those who are trained properly learn how to turn it into a profitable experience. You will learn important lessons about the wants, needs and desires of the media, plus lessons on how to answer both positive and negative questions.

Learn how to handle even the toughest interview with total confidence and powerful message focus. Discover techniques for creating memorable messages, retaining them under fire and delivering them with credibility. You will also learn to create quotable sound bites every time you speak to the press. Finally you will gain valuable skills you can teach to your top executives. Includes "on air" video practice and review.

You will specifically learn to craft messages to make reporters take notice; working effectively with reporters to make sure your story gets told; preparing for media interview – no matter what the topic is; taking control of a media interview, even when the news is bad and proven strategies and tactics for better media relations.

The course facilitator has confessed that social media is the scariest thing he has seen happen to communications in the past decade. In this age of instant communications, companies and executives are seeing their perils and profits determined in part of how well they communicate to the news media. So, in addition to the above, he will address the rise of consumer-generated media and its effect on PR strategy and how it should change yours.

The learning will be accentuated through discussion of case studies; through which, best practices that characterize highly media savvy organizations will be reviewed. This provides an opportunity for delegates to benchmark against best practices. In addition, the course facilitator will incorporate sophisticated tools and various media scenarios to maximize the knowledge gained from this workshop with practical work and provide individual attention to issues that will be raised by delegates throughout the workshop.

Mastering Media Relations in the Age of Social Media and Web 2.0 is proudly endorsed by Hong Kong Direct Marketing Association and media partnership with ChinaTechNews.com, ChinaCSR.com and ChinaNewswire.com.

INTERNET LINKS

http://ww.unistrategic.com/index.php/component/option,com_eventlist/Itemid,4/did,63/func,details/

About UNI Strategic
UNI Strategic is a vibrant and dynamic company with a passion for delivering exceptional business intelligence solutions through our Conferences, Summits and Training. Our clients are the Top-Level Management of Fortune 500 and MNC's companies around the globe. Established in early 2002, UNI Strategic Pte Ltd is the key provider of bespoke corporate and training events. We remain a leader in providing quality business to business information platforms to provide companies with the critical edge in corporate strategy today. We identify and develop key market segments across all industries and make headway into new and proven frontiers, bringing you the very best and latest in all our programs.

At UNI events, we listen to our executive clientele. The result is an open concept training platform developed in response to our client's needs with lots of interaction between audience and speaker alike.

 

CONTACT INFORMATION

 

  • Joyce Ho
    Marketing Executive
    Tel: (+65) 6825 9674
    Email: joyce.h@unistrategic.com with subject code "BD-MMR"

[smpr_tags]UNI Strategic, Social Media and Web 2.0[/smpr_tags]