Channel Management also called "Distribution Channel Management" or "Sales Channel Management'. It is the development of policies and procedures to gain and maintain the cooperation of various institutions within the sell-side distribution channel. Channel is organization's interface to end customers.

Shanghai, China (March 14, 2008) /China Newswire/ — marcus evans Advanced Channel Management training is taking place on the 29th and 30th May, at Four Points By Sheraton Hotel in Shanghai. This training aims at topics at a more advanced level, addressing issues such as managing channel conflict, creating new channel for new or existing products as well as partner management. It will provide knowledge required by the industry practitioners to breakthrough their current channel strategies and to sustain their sales revenues.

Organizations are increasingly looking to market their products and services through channels of distribution in an effort to reduce the mounting ‘cost of sales'. Furthermore, many distributors are often appointed merely to carry the responsibility for increasing sales, improving market share and overcoming the cultural differences and language barriers. Channel partners should not be considered just that, ‘partners' play integral role in a corporate and brand marketing strategies; their performances are critical to the overall sales revenue figures and ultimately the bottom line results.

Channel partners should be the brand ambassadors, protecting brand identity and similarly they should be guardians of corporate image, reputation and ethics. Therefore, it is essential to get the basics right from the start, from intensive product training to upholding corporate social responsibility to the benefits of after sales service, guarantees and warranties.

China being such a big country with one of the worlds' biggest populations offers lots of lucrative opportunities for companies that do business here. Not to mention its rapid economy growth and the rise of purchasing power, this is the place where almost every multinational company wants to be. However, selling in China is not as easy as thought. When geographical issue, fierce competitions, unskilled sales force and immature channel get in the way, companies are not making as much profits as they think they would. There is a need for companies to embrace a better way to manage their distribution channel in other to reap greater revenues in this huge and scattered market.

The key benefits and learning outcomes from the 2-day training includes: Discovering successful methods to invent new channels for new products, Identifying opportunities to penetrate new alternative channels and expanding market share in the dynamic and competitive business development, Evaluating the effectiveness of company's channels and channels performance, Minimizing channel conflict and achieving harmony in multiple channels for different markets and geographical segments and Maximising profits through holistic approaches to support and sustain channels' performance.

This course will be conducted in English and facilitated by international trainer Mr. Khor Chee Kok, Principal Consultant of Ferrington Consultants Pte Ltd. He has extensive front line and top-level management experience with twenty-five years of experience in the field of operations, sales & marketing, business development, expansion and turnaround.

This event is supported by media partners: ChinRetailNews.com, ChinaNewswire, China Knowledge and MeiHua Information.

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marcus evans is the world's leading provider and promoter of business summits and congresses, conferences, professional training and business intelligence. The Group's international network of offices provides a one-stop shop for all a company's business intelligence, market analysis, learning and training needs. Our Mission: To provide our clients with the information and insights they need to sustain a valuable competitive advantage.

 

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