Marketing Operations is a growing necessity for companies today. This relatively new area in marketing is different from "traditional" marketing that involves strategic and creative thinking, yet is getting increasingly critical as marketing becomes more operational, metrics oriented and tied to revenue.

Singapore (February 29, 2008) /ChinaNewswire.com/ — UNI strategic Marketing Operations Management masterclass will be held in Renaissance Kowloon Hotel, Hong Kong from 27th March to 28th March 2008. This high impact 2-day masterclass with leading expert in Marketing Operations, Gary Katz, will emphasize on the critical elements required to build a world-class marketing function by identifying your marketing goals, the impact of Marketing Operations in the organization and then developing the right strategies accordingly.

Recent studies highlight the growing necessity for having a Marketing Operations function at companies today. Quantifying and measuring marketing's worth, improving marketing's efficiency and effectiveness are top of mind with marketers for 2007, according to detailed findings by Chief Marketing Officer (CMO) Council in its 2007 Marketing Outlook survey. These ranked highly as the top challenges for this year among respondents from companies of all sizes. 43.8% of companies that participated in the survey indicated challenges in quantifying and measuring the value of marketing programmes and measurement; 38.7% indicated challenges in improving efficiency and effectiveness of the marketing function; and 28.4% had issues with improving the allocation and ROI of marketing spend. Marketers should NOW address these issues.

"The marketing function is poised to increase its influence in the organization; establishing greater credibility expanding its role, and increasing its contribution to the strategic direction of the organization. The [Marketing Operations] profession is in an ideal position to catalyze this transition." – Michael Gerard, director of IDC's CMO Advisory Practice.

Acquire first-hand knowledge on enhancing your marketing effectiveness from the CEO of one of the first marketing firms focused on the emerging discipline of Marketing Operations, Gary Katz. This masterclass shares solid understanding and tools of how Marketing Operations can add value to its existing marketing strategies and aid in overall revenue generation for your company.

Gain practical skills with the technology tool-kit as well as get insights on planning and designing a World-Class Marketing organization from this masterclass. You and your team will be inspired by new learning, hands-on exercises and by being sure of the certainty of the role of Marketing Operations before re-organizing. Acquire first hand knowledge on assessing your organization's readiness in starting a Marketing Operations function.

In addition, this event presents the FIRST opportunity for Marketing Professionals to work with Gary Katz to apply practical insights to real life challenges they confront using a combination of large group, peer group and 1-to-1 discussions!

Through this series of practical illustrations, brainstorming and real-life case studies, you will return with a whole new set of perspectives and practical tools which will help you and your organization grow in the long-term.

Marketing Operations Management is proudly endorsed by Hong Kong Direct Marketing Association (HKDMA), Direct Marketing Association of Singapore (DMAS), The Luxury Marketing Council, India and media partnerships with ChinaNewswire.com and ChinaRetailNews.com

Free Giveaway
Each delegate will receive the'Journey to Marketing Operations Maturity' benchmarking survey worth US$795 ~Study featured in MarketingSherpa~

INTERNET LINKS

http://www.unistrategic.com/index.php?option=com_eventlist&Itemid=4&func=details&did=28

About UNI Strategic
UNI Strategic is a vibrant and dynamic company with a passion for delivering exceptional business intelligence solutions through our Conferences, Summits and Training. Our clients are the Top-Level Management of Fortune 500 and MNC's companies around the globe. Established in early 2002, UNI Strategic Pte Ltd is the key provider of bespoke corporate and training events. We remain a leader in providing quality business to business information platforms to provide companies with the critical edge in corporate strategy today. We identify and develop key market segments across all industries and make headway into new and proven frontiers, bringing you the very best and latest in all our programs.

At UNI events, we listen to our executive clientele. The result is an open concept training platform developed in response to our client's needs with lots of interaction between audience and speaker alike.

 

CONTACT INFORMATION

 

  • Joyce Ho
    Marketing Executive
    Tel: (+65) 6825 9674
    Email: joyce.h@unistrategic.com with subject code "BDL-MOM"

[smpr_tags]UNI Strategic, Marketing Operations[/smpr_tags]