Shanghai, China (November 26, 2007) /China Newswire/ — FC Internazionale's flagship store in China will be officially inaugurated during a press conference to take place at the 21st Century Sports City shopping center in Shanghai on Friday 30 November 2007.

The Italian Serie A champions will be represented at the inauguration ceremony by the club's vice president Angelomario Moratti, CEO and managing director Ernesto Paolillo, commercial director Katia Bassi and a member of Roberto Mancini's first team.

Interstore Shanghai
One hundred square metres of black and blue at the heart of Shanghai in China, a nation where Inter are consistently voted the most loved European football team.

Fans and football enthusiasts can now purchase official club merchandise and share their passion for Inter at the brand new Interstore in China's economic hub.

The eye-catching store, with its two huge display windows facing directly onto the street and Inter's centenary 'Biscione' logo on a large poster, is located within the 21st Century Sports City in Shanghai's busy Sichuan Road North shopping area.

Open seven days a week from ten in the morning until ten in the evening, Interstore Shanghai offers a full range of official Inter products, from replica shirts and leisurewear to balls, bags and gadgets.

Interstore Shanghai, where shopping becomes an interactive experience, is more than just a merchandising outlet. With changing rooms and benches similar to those at the world-famous San Siro Stadium, a free internet cafè, and a permanent exhibition of photos depicting Inter's long history, the aim has been to recreate an authentic atmosphere and a meeting place for Inter fans in what is fast becoming one of the world's most cosmopolitan cities.
Inter in China

Inter became the first western football club to promote the development of Chinese football back in 1978 the club replied to an invitation from the National Sports Bureau, sending a delegation of coaches to provide technical support to Su Yongshen's national team.

The club has maintained strong links with China ever since, particularly in recent years with initiatives such as the founding of an Inter Campus in Qingdao, summer friendlies against China Super League sides and the national Olympics team, Serie A fixtures played with the Pirelli logo on Inter's shirts in Chinese characters, and the launch of an official Mandarin Chinese channel of the official website www.inter.it.

Interstore Shanghai is the latest of a series of initiatives planned for the future as part of Inter's global brand development project.

Plans include the introduction of a range of products tailored for the local market, the opening of more merchandising outlets around China, mailing order and e-commerce initiatives, and the development of Chinese football at grassroots level through the opening of Inter-branded soccer schools.

INTERNET LINKS

http://www.inter.it

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