Major Multi-Nationals to join local Chinese companies at “Loyalty Programmes China” conference - China Newswire - Social Media Press Release Distribution Service for China

Major Multi-Nationals to join local Chinese companies at "Loyalty Programmes China" conference

Beijing, China (November 20, 2007) /ChinaNewswire.com/ — Over 100 senior executives from some of the biggest names in business in China have confirmed their participation at IIR’s first-ever "Loyalty Programmes China" conference which will take place in Shanghai on Tuesday, 4th December next.

Participants from over 60 companies have already guaranteed their place at China's premier Loyalty Marketing event, including representatives from such world-renowned names as Ikea, Proctor&Gamble, Cathay Pacific, Brother, InterContinental Hotels, General Mills, Carrefour and Air France amongst many others.

Testimony to the increasingly high importance of customer Loyalty Programmes to the future of their businesses in China, the audience at this unique and exclusive event will be composed mostly of Director-level staff or above, with some companies such as Chanel sending as many as 4 delegates including their Fashion CRM Manager and Fragrance & Beauty Marketing Manager.

Chinese companies also show strong interest in Loyalty issues

Conscious of the "lowest-price-rules" nature of the new-monied Chinese middle-classes, consumer loyalty has also become a "hot issue" for local Chinese companies too, many of whom are preparing to focus more on consumer loyalty as consumer choice increases across China.

Market leaders such as E-Long, Alibaba, Jinling Hotels, Wangfujing Departmenet Store and Shenzhen Airlines will again lead from the front and show their commitment to breaking new ground by joining the conference.

A full list of the Confirmed Delegates can be viewed on www.iirchina.com.

About the Conference

The one-day conference, focusing on the challenges faced by both retailers and brand owners in an ever-changing Chinese consumer market, will help Marketing, Loyalty and Relationship Marketing, CRM and Consumer Insight executives understand the key skills and secrets needed to create, implement and managing loyalty programmes for modern Chinese consumers, and build customer satisfaction and loyalty while increasing profitability.
The event will feature exclusive, in-depth presentations and case-studies from top local and international practitioners including:
Mr. WeeKee Ng, Director of Corporate Loyalty & Partner Marketing, Shangri-la Hotels & Resorts;
Ms. Michelle Chen, Marketing Category Director, Avon Cosmetics;
Mr. LiuLei, Senior CRM Manager, Shanghai Volkswagen;
Mr. LingHai, Head of Partnership Business, Bank of Communications Pacific Credit Card Centre;
Ms. Sofia Gao, CRM Manager, Sephora.
They will be joined by loyalty experts and specialist gurus:
Mr. Johann Suchon, Operations Director, Accentiv' (Accor Services);
Dr. Matthew Green, Commercial Director, Dunnhumby (Tesco UK's Loyalty Partner);
Ms. Huang Bingqin, Sales Consulting Director CRM, Oracle.

The Conference will be chaired by Mr. Chris Rogers, a company Director from the loyalty specialists, ICLP.

Each will share the latest knowledge and techniques to create and implement successful and profitable loyalty programmes to add value to businesses.

INTERNET LINKS

http://www.iirchina.com

IIR China - part of Informa plc - was established in early 2006 in Beijing as a business unit specialized in exhibition and conference. Following the tradition and legacy of Informa and relying on its global information network, IIR China is actively exploring IIR's business in China from the global and industrial perspective. Taking "Equity and Integrity" as cooperation policy and "Passion to go beyond expectation" as our mission, IIR China is aiming to deliver the world class service and create an ideal market platform to the customers.