Journalists were invited to experience Westin and its programs and initiatives through a unique press event

MULTIMEDIA ELEMENTS

Beijing, China (August 13, 2007) /China Newswire/ — Westin Hotels & Resorts recently launched a series of Westin Media Days in Asia Pacific, kicking off with the first event in Beijing. The Westin Media Day provided journalists with updates on the Westin brand, its positioning and core values, as well as interesting and relevant programs that will make the stay of guests at all Westin hotels a renewing one. The media day took place at The Westin Beijing, Financial Street, with invited media going on a journey of personal renewal, in conjunction with the brand's positioning, from sensory welcome experience to revitalizing spa treatments, WestinWORKOUT fitness programs, WestinUNWIND rituals and Westin cuisine from around Asia Pacific as the event came to an end.

"This is really a unique opportunity for us to showcase the Westin brand and its positioning and renewing programs to our media friends and their readers. We trust these exciting new programs will allow the media and their readers to expand their horizons, rediscover their center and replenish their spirit on their travels with Westin in future," commented Fay-Linn Yeoh, Westin Brand Director for Asia Pacific. Representatives from Westin hotels in Beijing, Shanghai and Macau were also present during the event to update the media present on new developments at their hotels.

CONTACT INFORMATION

• Hwee Peng Yeo
  Director, Corporate Communications – Asia Pacific
  Starwood Hotels & Resorts Worldwide Inc.
  Tel. 65- 6335 4837
  Email : hweepeng.yeo@starwoodhotels.com

Technorati Tags:
Westin | Beijing | China