Gloria Hotels & Resorts Rebranding
MULTIMEDIA ELEMENTS
For digitized photographs of the group's hotels, please visit the Online Image Library at
http://www.gloriahotels.com/gloria_en/other/download-plaza.asp
Beijing, China (June 07, 2007) /China Newswire/ — Gloria International Hotels has renamed to Gloria Hotels & Resorts. In addition to the above, the logo of the current Gloria Grand Hotels sees a change by taking on the logo of Gloria Hotels and Resorts. The logo colour of Gloria Plaza Hotels has also been changed also to a dark blue colour, which is a stronger corporate colour, presenting the corporate image of the four star Gloria Plaza Hotels. The Chinese name has been changed to further differentiate the Chinese name of Gloria Grand Hotels and Gloria Plaza Hotels.
These changes are made to strengthen and standardize the corporate image of Gloria Hotels & Resorts as the group ventures into the future with more development of four star hotels, Gloria Plaza Hotel and five star hotels, Gloria Grand Hotel.
Gloria Hotels & Resorts is a hotel development and management company formed in 1992 as a wholly-owned subsidiary of COFCO (Hong Kong) Ltd. - the investment arm of China National Cereals, Oils and Foodstuffs Import and Export Corporation.
Gloria Hotels & Resorts has a portfolio of 16 properties around China, is ranked as one of the world's Top 300 Hotel Management Companies (source: Hotels Magazine) and manages a total room inventory well in excess of 4,500 hotel rooms in the capital, major and secondary cities in the People's Republic of China. As it moves to acquire more management contracts in the near future, Gloria Hotels & Resorts is well set to achieve its goal of owning a portfolio of 25 to 30 management contracts within the next 5 years to come.
INTERNET LINKS
CONTACT INFORMATION
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FOR PRESS CONTACT: Irma Tjahjadi
Group Assistant Marketing Communications Manager
Gloria Hotels & Resorts
Tel: (86) 10-6515 7878/ 8855
Fax: (86) 10-6515 8511
E-mail: gamcm@gloriahotels.com
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