Frequently Asked Questions
Read through our FAQ for information about our press release distribution services.
- Who owns China Newswire and Xinwengao?
- How is China Newswire different from other newswires?
- What is social media and how are press releases optimized for social media?
- How are press releases ranked on China Newswire?
- Does China Newswire offer any tips or help on how to write an effective news release?
- Does distribution through China Newswire guarantee page placement, search placement in the search engines or that the media will use my press release?
- How long will my press release stay on China Newswire?
- How do I upload a press release for distribution?
- How soon after I’ve submitted my release will my press release go out?
- Can I target my distribution to a specific geographical area?
- What kind of contact information does China Newswire require to submit a news release?
- What are the typical kinds of press releases accepted by China Newswire?
- What types of press releases and content does China Newswire not accept?
- What is an editorial hold?
- Can China Newswire write or edit my press release?
- How long should a press release be?
Who owns China Newswire and Xinwengao?
China Newswire and Xinwengao are now run independently of its previous owners BDL Media Ltd and Vocus Inc. In 2010, the software and services at ChinaNewswire.com and Xinwengao.com were acquired by Vocus, Inc. and combined with PRWeb.com. And then in 2012, China Newswire and Xinwengao were acquired by private owners and now they run independently, so there is no current business relationship between previous owners BDL Media Ltd and Vocus Inc. to China Newswire and Xinwengao, and there is also no current business relationship among those entities.
How is China Newswire different from other newswires?
China Newswire distinguishes itself from other press release newswires in China through its search-engine optimized and social-media enabled distribution platform. China Newswire sends press releases directly to the media, and your release also is submitted to premium online locations all over the Internet where interested readers can easily find it. In addition, China Newswire’s direct-to-consumer distribution platform provides the tools to optimize your releases to make them easy to find by interested people and to rank higher in search engine results.
What is social media and how are press releases optimized for social media?
Social media is a combination of Internet-based publishing like wikis, blogs, and other websites that cater to providing information. It also describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each other. We use a combination of HTML markup, XML markup, tags, and syndication services like RSS to help news and media websites around the world easily integrate our press releases into their services. A social media press release is unique becasue it combines various multimedia elements such as text, video and images in one place, giving journalists the ability to easily use some or all of the media elements of the release. While all of our clients are allowed to use traditional press release formats, we encourage them to use social media elements, such as embedded videos and images, as syndicators will be able to quickly spread a press release throughout the Internet, blogosphere, and get it before the eyes of company or organization stakeholders.
How are press releases ranked on China Newswire?
China Newswire ranks press releases on its homepage by the time and date they are distributed.
Does China Newswire offer any tips or help on how to write an effective news release?
China Newswire's Tips page offers editorial help including writing tips. Here you will also find a press release template featuring important information about the difference components of a press release.
Does distribution through China Newswire guarantee page placement, search placement in the search engines or that the media will use my press release?
Although China Newswire can guarantee that we make your press release available to the news search engines and placement on select websites in China, we cannot guarantee its rank as related to search terms or page placement. Additionally, no newswire service can guarantee that the media will use your news release. We do not control the media. Think of China Newswire as your delivery service. That said, China Newswire is a delivery service with an outstanding reputation for marketing your press release and providing the media with quality content in accessible formats. The ultimate responsibility for the success of your press release lies with you. Did you create a compelling news release? Is it newsworthy? Will others find it newsworthy?
How long will my press release stay on China Newswire?
Your release remains online at China Newswire.com for at least 28 days, and then you can have us delete it whenever you want. We normally keep releases online for at least one year or more.
How do I upload a press release for distribution?
To upload a press release for distribution, send it to your China Newswire representative in .TXT format. You should also tell the representative which distribution package and any add-ons you desire, as well as any images or videos you want as part of your enhanced press release package. Our representative will then contact you to arrange for final placement and scheduling of your release.
How soon after I’ve submitted my release will my press release go out?
We normally require a 48-hour turnaround during normal business days for approval. You may choose a rush or emergency release, upon request, for an additional fee and your sales representative can explain those details to you.
Can I target my distribution to a specific geographical area?
China Newswire's distribution is both in China and global. You may select an area to categorize your news outside of China, but selecting an area does not target your distribution to that region. It simply categorizes your news with other news from that geographical area, making it easier for journalists and consumers from those target areas to find your press release.
What kind of contact information does China Newswire require to submit a news release?
China Newswire requires a contact name, e-mail address and phone number before we can distribute your press releases. The information you specify will be provided to the public and the media upon request. In addition, when you sign a contract with China Newswire, you will be required to appoint one person in your company to be the main point of contact and no other contacts are allowed unless there is a duly signed statement to make a change. This protects you from erroneous press releases being distributed on your behalf.
What are the typical kinds of press releases accepted by China Newswire?
The three most typical types of press releases you’ll find on China Newswire are ones with:
* Strong news announcements about new products, books or services, an award or honor, new hires, upcoming or past events, mergers and acquisitions, business promotions, contests and other changes.
* Soft or "feature" news that connects an organization, service or product with a trend in their industry or in society or that provides an alternative perspective to a bigger news story. This could include news about a “local” connection to a national or international event, issue or news that shines a “human interest” spotlight on a person, product or organization that is a prime example of or is affected by a story in the news.
* Newsworthy and timely information about the release of a tip sheet, Web site or white paper that presents a person or organization as an expert in a specific field.
What types of press releases and content does China Newswire not accept?
China Newswire does not accept press releases that we perceive to be inflammatory or intended to cause harm to a third party; that are written in the format of an advertisement, blog post, opinion column or spam; or are deemed not newsworthy. In addition, China Newswire does not accept press releases containing, promoting or linking to adult content or profanity or content that contains accusations of criminal conduct without attribution to a court case number. China Newswire does not accept press releases from anonymous or fictitious sources or that directly address consumers and the public with a “Buy Me!” type of appeal. Press releases with excessive amounts of links or lists may also be rejected. In addition, we will only accept press releases that are in a standard press release format. China Newswire editorial guidelines and terms are available on our Terms & Conditions page.
What is an editorial hold?
When a press release submitted to China Newswire does not meet China Newswire's editorial standards, an editor places it on editorial hold status to allow you time to make revisions.
Can China Newswire write or edit my press release?
Yes, China Newswire has a team of editors who can write your press release from scratch or re-work your release draft. Our editorial services are available as add-on services with any press release package and you can ask your sales representative for more details.
How long should a press release be?
The optimum length for a press release is 300 to 800 English words, and the length can directly affect your distribution. Press releases shorter than 300 words often are missing important elements and may not be recognized by the search engines as a press release. Search engines also may flag long press releases as something other than a press release.