Shanghai, China (March 14, 2008) /China Newswire/ — marcus evans Advanced Channel Management training is taking place on the 29th and 30th May, at Four Points By Sheraton Hotel in Shanghai. This training aims at topics at a more advanced level, addressing issues such as managing channel conflict, creating new channel for new or existing products as well as partner management. It will provide knowledge required by the industry practitioners to breakthrough their current channel strategies and to sustain their sales revenues.

Organizations are increasingly looking to market their products and services through channels of distribution in an effort to reduce the mounting ‘cost of sales'. Furthermore, many distributors are often appointed merely to carry the responsibility for increasing sales, improving market share and overcoming the cultural differences and language barriers. Channel partners should not be considered just that, ‘partners' play integral role in a corporate and brand marketing strategies; their performances are critical to the overall sales revenue figures and ultimately the bottom line results.

Channel partners should be the brand ambassadors, protecting brand identity and similarly they should be guardians of corporate image, reputation and ethics. Therefore, it is essential to get the basics right from the start, from intensive product training to upholding corporate social responsibility to the benefits of after sales service, guarantees and warranties.

China being such a big country with one of the worlds' biggest populations offers lots of lucrative opportunities for companies that do business here. Not to mention its rapid economy growth and the rise of purchasing power, this is the place where almost every multinational company wants to be. However, selling in China is not as easy as thought. When geographical issue, fierce competitions, unskilled sales force and immature channel get in the way, companies are not making as much profits as they think they would. There is a need for companies to embrace a better way to manage their distribution channel in other to reap greater revenues in this huge and scattered market.

The key benefits and learning outcomes from the 2-day training includes: Discovering successful methods to invent new channels for new products, Identifying opportunities to penetrate new alternative channels and expanding market share in the dynamic and competitive business development, Evaluating the effectiveness of company's channels and channels performance, Minimizing channel conflict and achieving harmony in multiple channels for different markets and geographical segments and Maximising profits through holistic approaches to support and sustain channels' performance.

This course will be conducted in English and facilitated by international trainer Mr. Khor Chee Kok, Principal Consultant of Ferrington Consultants Pte Ltd. He has extensive front line and top-level management experience with twenty-five years of experience in the field of operations, sales & marketing, business development, expansion and turnaround.

This event is supported by media partners: ChinRetailNews.com, ChinaNewswire, China Knowledge and MeiHua Information.

INTERNET LINKS

http://www.marcusevans.com

About marcus evans
marcus evans is the world's leading provider and promoter of business summits and congresses, conferences, professional training and business intelligence. The Group's international network of offices provides a one-stop shop for all a company's business intelligence, market analysis, learning and training needs. Our Mission: To provide our clients with the information and insights they need to sustain a valuable competitive advantage.

CONTACT INFORMATION

• Amy Lim
  Marketing Assistant
  marcus evans
  Tel: +603 2723 6763
  Email: lima@marcusevanskl.com

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Advanced Channel Management | marcus evans

Singapore (February 29, 2008) /China Newswire/ — UNI strategic Marketing Operations Management masterclass will be held in Renaissance Kowloon Hotel, Hong Kong from 27th March to 28th March 2008. This high impact 2-day masterclass with leading expert in Marketing Operations, Gary Katz, will emphasize on the critical elements required to build a world-class marketing function by identifying your marketing goals, the impact of Marketing Operations in the organization and then developing the right strategies accordingly.

Recent studies highlight the growing necessity for having a Marketing Operations function at companies today. Quantifying and measuring marketing's worth, improving marketing's efficiency and effectiveness are top of mind with marketers for 2007, according to detailed findings by Chief Marketing Officer (CMO) Council in its 2007 Marketing Outlook survey. These ranked highly as the top challenges for this year among respondents from companies of all sizes. 43.8% of companies that participated in the survey indicated challenges in quantifying and measuring the value of marketing programmes and measurement; 38.7% indicated challenges in improving efficiency and effectiveness of the marketing function; and 28.4% had issues with improving the allocation and ROI of marketing spend. Marketers should NOW address these issues.

"The marketing function is poised to increase its influence in the organization; establishing greater credibility expanding its role, and increasing its contribution to the strategic direction of the organization. The [Marketing Operations] profession is in an ideal position to catalyze this transition." – Michael Gerard, director of IDC's CMO Advisory Practice.

Acquire first-hand knowledge on enhancing your marketing effectiveness from the CEO of one of the first marketing firms focused on the emerging discipline of Marketing Operations, Gary Katz. This masterclass shares solid understanding and tools of how Marketing Operations can add value to its existing marketing strategies and aid in overall revenue generation for your company.

Gain practical skills with the technology tool-kit as well as get insights on planning and designing a World-Class Marketing organization from this masterclass. You and your team will be inspired by new learning, hands-on exercises and by being sure of the certainty of the role of Marketing Operations before re-organizing. Acquire first hand knowledge on assessing your organization's readiness in starting a Marketing Operations function.

In addition, this event presents the FIRST opportunity for Marketing Professionals to work with Gary Katz to apply practical insights to real life challenges they confront using a combination of large group, peer group and 1-to-1 discussions!

Through this series of practical illustrations, brainstorming and real-life case studies, you will return with a whole new set of perspectives and practical tools which will help you and your organization grow in the long-term.

Marketing Operations Management is proudly endorsed by Hong Kong Direct Marketing Association (HKDMA), Direct Marketing Association of Singapore (DMAS), The Luxury Marketing Council, India and media partnerships with ChinaNewswire.com and ChinaRetailNews.com

Free Giveaway
Each delegate will receive the'Journey to Marketing Operations Maturity' benchmarking survey worth US$795 ~Study featured in MarketingSherpa~

INTERNET LINKS

http://www.unistrategic.com/index.php?option=com_eventlist&Itemid=4&func=details&did=28

About UNI Strategic
UNI Strategic is a vibrant and dynamic company with a passion for delivering exceptional business intelligence solutions through our Conferences, Summits and Training. Our clients are the Top-Level Management of Fortune 500 and MNC's companies around the globe. Established in early 2002, UNI Strategic Pte Ltd is the key provider of bespoke corporate and training events. We remain a leader in providing quality business to business information platforms to provide companies with the critical edge in corporate strategy today. We identify and develop key market segments across all industries and make headway into new and proven frontiers, bringing you the very best and latest in all our programs.

At UNI events, we listen to our executive clientele. The result is an open concept training platform developed in response to our client's needs with lots of interaction between audience and speaker alike.

CONTACT INFORMATION

• Joyce Ho
  Marketing Executive
  Tel: (+65) 6825 9674
  Email: joyce.h@unistrategic.com with subject code "BDL-MOM"
  

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UNI Strategic | Marketing Operations

Beijing, China (November 20, 2007) /China Newswire/ — Over 100 senior executives from some of the biggest names in business in China have confirmed their participation at IIR’s first-ever "Loyalty Programmes China" conference which will take place in Shanghai on Tuesday, 4th December next.

Participants from over 60 companies have already guaranteed their place at China's premier Loyalty Marketing event, including representatives from such world-renowned names as Ikea, Proctor&Gamble, Cathay Pacific, Brother, InterContinental Hotels, General Mills, Carrefour and Air France amongst many others.

Testimony to the increasingly high importance of customer Loyalty Programmes to the future of their businesses in China, the audience at this unique and exclusive event will be composed mostly of Director-level staff or above, with some companies such as Chanel sending as many as 4 delegates including their Fashion CRM Manager and Fragrance & Beauty Marketing Manager.

Chinese companies also show strong interest in Loyalty issues

Conscious of the "lowest-price-rules" nature of the new-monied Chinese middle-classes, consumer loyalty has also become a "hot issue" for local Chinese companies too, many of whom are preparing to focus more on consumer loyalty as consumer choice increases across China.

Market leaders such as E-Long, Alibaba, Jinling Hotels, Wangfujing Departmenet Store and Shenzhen Airlines will again lead from the front and show their commitment to breaking new ground by joining the conference.

A full list of the Confirmed Delegates can be viewed on www.iirchina.com.

About the Conference

The one-day conference, focusing on the challenges faced by both retailers and brand owners in an ever-changing Chinese consumer market, will help Marketing, Loyalty and Relationship Marketing, CRM and Consumer Insight executives understand the key skills and secrets needed to create, implement and managing loyalty programmes for modern Chinese consumers, and build customer satisfaction and loyalty while increasing profitability.
The event will feature exclusive, in-depth presentations and case-studies from top local and international practitioners including:
Mr. WeeKee Ng, Director of Corporate Loyalty & Partner Marketing, Shangri-la Hotels & Resorts;
Ms. Michelle Chen, Marketing Category Director, Avon Cosmetics;
Mr. LiuLei, Senior CRM Manager, Shanghai Volkswagen;
Mr. LingHai, Head of Partnership Business, Bank of Communications Pacific Credit Card Centre;
Ms. Sofia Gao, CRM Manager, Sephora.
They will be joined by loyalty experts and specialist gurus:
Mr. Johann Suchon, Operations Director, Accentiv' (Accor Services);
Dr. Matthew Green, Commercial Director, Dunnhumby (Tesco UK's Loyalty Partner);
Ms. Huang Bingqin, Sales Consulting Director CRM, Oracle.

The Conference will be chaired by Mr. Chris Rogers, a company Director from the loyalty specialists, ICLP.

Each will share the latest knowledge and techniques to create and implement successful and profitable loyalty programmes to add value to businesses.

INTERNET LINKS

http://www.iirchina.com

IIR China - part of Informa plc - was established in early 2006 in Beijing as a business unit specialized in exhibition and conference. Following the tradition and legacy of Informa and relying on its global information network, IIR China is actively exploring IIR's business in China from the global and industrial perspective. Taking "Equity and Integrity" as cooperation policy and "Passion to go beyond expectation" as our mission, IIR China is aiming to deliver the world class service and create an ideal market platform to the customers.

CONTACT INFORMATION

• Mr. Steven Li
  Tel: 8610-85910526- 303
  Fax: 8610-8591 0516
  Email: steven.li@iirchina.com

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IIR China | "Loyalty Programmes China" conference